Companies Recognized for Excellence in Product Development, Quality,
Services, Support and Sales
SAN RAFAEL, Calif., April 6 /PRNewswire-FirstCall/ -- Autodesk, Inc.
(Nasdaq: ADSK) a leader in 2D and 3D design and engineering software, and
Citrix Systems, Inc. (Nasdaq: CTXS), the global leader in application delivery
infrastructure, today announced they were awarded the 2009 Emerging Alliance
Excellence Award by the Association of Strategic Alliance Professionals
(ASAP). The Emerging Alliance Excellence Awards recognize and celebrate best
practices between companies that have achieved success in alliance efforts in
setting milestones and goals. ASAP recognized the depth of the partnership
between Autodesk and Citrix in relation to a pilot program involving
Autodesk's AutoCAD(R) Map 3D software and Citrix XenApp(TM) software across a
variety of criteria, including product development, quality, services,
support, and sales.
"The ability to partner successfully is instrumental in managing
multi-cultural business on a global scale--and Autodesk and Citrix have
approached their alliance in an innovative way. Even though the two companies
had different sales models, they implemented new sales and marketing
programs--including creating a co-branded website and expanding and leveraging
each other's VAR channel programs--to provide customers with increased
solutions and value," said Art Canter, President and Executive Director,
Association of Strategic Alliance Professionals
Early in 2008, Autodesk joined the Citrix Ready program, and the two
companies launched a pilot program to provide customers with on-demand access
to Autodesk's AutoCAD Map 3D software through Citrix XenApp software. As the
companies set up bench marks and goals throughout the year, they expanded the
scope to include co-marketing efforts, and rules of engagement for sales,
which have proven to be highly effective. By delivering AutoCAD Map 3D
software to users virtually with Citrix software, customers can increase
security, reduced hardware costs, and increase return on investment.
AutoCAD Map 3D software is used for integration of computer-aided design
(CAD) and geographic information systems (GIS) information during project
design and maintenance. XenApp, an end-to-end application delivery system,
provides a secure environment to deliver AutoCAD Map 3D software across the
enterprise without sacrificing performance or functionality. As an
industry-proven application virtualization system, XenApp helps further reduce
IT management costs and increase data security by centralizing application
processing and administration in the datacenter.
"Some of the largest telecommunications firms, power utilities and
government agencies are Citrix users and they require an easy and cost
effective way to deliver AutoCAD Map 3D software across their organizations,
regardless of location, device or network connection," said Jim Lynch, vice
president of industry marketing for AEC Solutions. "Our partnership with
Citrix means our customers can now virtually create, deploy and manage their
infrastructure solutions from a Citrix environment. We are thrilled to receive
this award in recognition for our work with Citrix and look forward to our
continued partnership."
"Our partnership has enabled Citrix and Autodesk to bring virtualization
to a new segment of users who will benefit greatly from the efficiency of the
technology," said John Fanelli, vice president, Communities Marketing at
Citrix. "We are pleased to partner with Autodesk. By utilizing the Citrix
Ready verification process, Autodesk and Citrix help mutual customers select
and deploy the best solutions for their businesses. We are quite pleased with
the results we've already experienced in our partnership."
About the Association of Strategic Alliance Professionals (ASAP)
ASAP is the leading global professional association dedicated to alliance
formation and management. Founded in 1998, the organization provides a forum
to exchange best practices and a framework for cultivating the skills and
toolsets needed to manage successful business partnerships. Through a robust
certification program, unsurpassed research, and peer-to-peer networking, ASAP
members are able to achieve greater results both within their own careers as
well as for their organizational team. Previous Excellence Awards winners
include Cisco and Fujitsu in 2008; British Telecom and Hewlett Packard in
2007; and Hewlett Packard and Microsoft--Sprint and Cisco in 2006.
www.strategic-alliances.org
About Citrix
Citrix Systems, Inc. is the global leader and the most trusted name in
Application Delivery Infrastructure. More than 215,000 organizations worldwide
rely on Citrix to deliver any application to users anywhere with the best
performance, highest security and lowest cost. Citrix customers include 100
percent of the Fortune 100 companies and 99 percent of the Fortune Global 500,
as well as hundreds of thousands of small businesses and prosumers. Citrix has
approximately 8,000 partners in more than 100 countries. Annual revenue in
2008 was $1.6 billion.
About the Citrix Ready Program
The Citrix Ready Program is designed to enable Citrix customers to
identify products that have been verified to work together, thereby ensuring
the highest quality end-user experience with the Citrix Delivery Center. All
products featured in the Citrix Ready catalogue have completed verification
testing, providing confidence in joint solution compatibility. The Citrix
Ready Program currently includes more than 800 products from 150 companies
verified as part of the Citrix Ready Program; nearly 1200 products in 8000
instances documented in the Citrix Ready Community Verified Program; and, 2200
companies enrolled in the Citrix Technology Member Program. Citrix Ready
Program member benefits include branding, the online product catalog,
quarterly webinars with product managers and joint solution marketing
opportunities. Citrix Ready participation generates new revenue
opportunities, improves customer satisfaction, and increases mindshare
leveraging the Citrix brand. For more information on the Autodesk and Citrix
alliance, go to www.autodesk.com/citrix.
About Autodesk
Autodesk, Inc., is a world leader in 2D and 3D design software for the
manufacturing, building and construction, and media and entertainment markets.
Since its introduction of AutoCAD software in 1982, Autodesk has developed the
broadest portfolio of state-of-the-art Digital Prototyping solutions to help
customers experience their ideas before they are real. Fortune 1000 companies
rely on Autodesk for the tools to visualize, simulate and analyze real-world
performance early in the design process to save time and money, enhance
quality and foster innovation. For additional information about Autodesk,
visit www.autodesk.com.
Autodesk and AutoCAD are registered trademarks or trademarks of Autodesk,
Inc., and/or its subsidiaries and/or affiliates in the USA and/or other
countries. Citrix(R), Citrix XenApp(TM) and Citrix Ready(TM) are trademarks of
Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be
registered in the U.S. Patent and Trademark Office and in other countries. All
other brand names, product names, or trademarks belong to their respective
holders. Autodesk reserves the right to alter product offerings and
specifications at any time without notice, and is not responsible for
typographical or graphical errors that may appear in this document.
(C) 2009 Autodesk, Inc. All rights reserved.
Contact: Brett Smith, Autodesk
(415) 547-2405
Email: brett.smith@autodesk.com
Contact: Stacy St. Louis, Citrix
(408) 790-8634
Stacy.stlouis@citrix.com
Contact: Pam Goodell, ASAP
(781) 972-5495
pgoodell@strategic-alliances.org
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SOURCE Autodesk, Inc.
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PRN Photo Desk, photodesk@prnewswire.com
Web Site: www.strategic-alliances.org
http://www.autodesk.com
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