SAN FRANCISCO & NEW YORK--(BUSINESS WIRE)--Jan. 28, 2014--
The New Jersey Meadowlands, home of MetLife Stadium and Super Bowl
XLVIII, has long been known for its unpredictable, swirling winter
winds. Autodesk and FOX Sports are teaming up to give viewers the
opportunity to actually see what impact the wind may have on the first
Super Bowl ever held outdoors in a cold-weather locale. The technology,
dubbed FOX WEATHER TRAX for the game, clearly illustrates, for
the first time ever on live television, dynamic in-stadium airflow
patterns.
FOX Sports called upon Autodesk,
a leading software provider changing the way the world is designed and
made, to illustrate the challenges players may face due to potentially
unprecedented Super Bowl wind conditions. Using Autodesk simulation
technology to calculate the specific weather conditions inside MetLife
Stadium in East Rutherford, NJ, the software provider and FOX plan to
superimpose visual representations of wind direction directly over game
play. Prior to this joint effort, coaches, players, commentators and
fans relied on field goal flags to determine how the wind influenced a
pass or field goal. It was a guessing game at best, and one that
typically left viewers scratching their heads as to why a kick or
touchdown pass was missed. The collaboration between FOX Sports and
Autodesk eliminates the guesswork.
"Wind is obviously an invisible factor that can directly affect the
outcome of a game," said Zac Fields, Vice President, Graphics &
Technology, FOX Sports, who is working directly with the Autodesk team
on the project. "Since the wind has a notorious reputation in the New
Jersey Meadowlands, and given the magnitude of the game, we looked for
and found a great tool to depict this phenomenon in excellent detail
which should help the more than 100 million viewers actually 'see the
wind.'"
Simulation technology is regularly used by designers, architects and
engineers to investigate “what-if” scenarios, explore new ideas and gain
deeper insight into how an everyday product, a building or stadium
behaves during day-to-day use. This new and easy-to-use technology has
radically improved the design process by allowing Autodesk customers to
test and analyze designs digitally before physical production and
perhaps best of all, the digital computation takes place unobtrusively
behind the scenes - similar to spellcheck in a word processing
application.
“When FOX Sports sought to take this year’s Super Bowl viewing
experience to the next level, Autodesk was more than ready to answer the
call,” said Buzz Kross, Autodesk senior vice president. “People use our
simulation software every day to understand and predict outcomes in the
world around them. Whether it’s testing how a mobile phone operates in
extreme temperatures or the air flow in an office building, our
simulation tools help people make better decisions and produce winning
outcomes.”
How it Works
For the first time ever, home viewers will have an insider’s view of the
wind and airflow patterns at the stadium, but how exactly does it work?
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Step 1 – A digital model of the stadium is constructed using 3D
modeling software.
-
Step 2 – Simulation software interacts with the digital stadium model.
The user alters wind speed and direction to suit the game day
conditions and sees how the air flow patterns inside the stadium are
affected.
-
Step 3 – The simulation graphics are then played out over a live
camera to show the viewer the wind paths in relation to the field.
An example of this combined effort can be seen here.
Interested in creating your own wind simulation – try Autodesk
Flow Design.
About FOX Sports
FOX Sports is the umbrella entity representing 21st Century FOX’s wide
array of multi-platform US-based sports assets. Built with brands
capable of reaching more than 100 million viewers in a single weekend,
FOX Sports includes ownership and interests in linear television
networks, digital and mobile programming, broadband platforms, multiple
web sites, joint-venture businesses and several licensing partnerships.
FOX Sports includes the sports television arm of the FOX Broadcasting
Company; FOX Sports 1, FOX Sports 2; FOX Sports Regional Networks, their
affiliated regional web sites and national programming; FOX Soccer Plus;
FOX Deportes and FOX College Sports. In addition, FOX Sports also
encompasses FOX Sports Digital, which includes FOXSports.com on MSN, FOX
Sports GO, Whatifsports.com and Yardbarker.com. Also included in the
Group are FOX’s interests in joint-venture businesses Big Ten Network,
BTN 2Go and STATS, LLC, as well as a licensing agreement that establish
the FOX Sports Radio Network.
About Autodesk
Autodesk helps people imagine, design and create a better world.
Everyone—from design professionals, engineers and architects to digital
artists, students and hobbyists—uses Autodesk software to unlock their
creativity and solve important challenges. For more information visit autodesk.com or
follow @autodesk.
Autodesk is a registered trademark of Autodesk, Inc., and/or its
subsidiaries and/or affiliates in the USA and/or other countries. All
other brand names, product names or trademarks belong to their
respective holders. Autodesk reserves the right to alter product and
services offerings, and specifications and pricing at any time without
notice, and is not responsible for typographical or graphical errors
that may appear in this document.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140128005762/en/
Source: Autodesk
FOX Sports
Valerie Krebs, 212-556-2583
valerie.krebs@fox.com
or
Autodesk
Stacy
Doyle, 503-707-3861
stacy.doyle@autodesk.com