Autodesk Inventor Publisher Bridges Physical, Digital for 21st
Century Play Experience
COPENHAGEN, Denmark--(BUSINESS WIRE)--Feb. 16, 2012--
LEGO World — Autodesk,
Inc. (NASDAQ:ADSK) exhibited an innovative new approach for 3D
interactive building instructions at LEGO® World 2012 in Copenhagen. The
digital assembly instructions can be experienced on a custom developed
iPad app powered by Autodesk Inventor
Publisher Mobile Viewer and was created specifically for the event.
Autodesk Inventor
Publisher software helps manufacturers explain their products with
clear, accurate and compelling 2D and 3D product documentation.
Providing an alternative to traditional instructions, Inventor Publisher
generates 3D interactive instructions that run on iPad, iPhone, iPod
touch and Android devices. Working with The LEGO Group, Autodesk
developed the LEGO branded app utilizing Inventor Publisher technology
to help provide a totally new building experience for LEGO fans at the
LEGO World 2012 event.
At LEGO World, children of all ages will have the opportunity to use the
app to view interactive 3D animated building instructions to assemble
Brickley, the LEGO dragon. At any time, they can stop the animation,
zoom in on a part or rotate the model to see exactly how parts need to
be fitted together—presenting a new experience that brings the physical
and digital world together in an exciting way.
The goal of The LEGO Group is to help children enjoy a seamless, tactile
play experience from the 3D digital instructions on their mobile device
touch screen to the physical LEGO bricks. By teaming up with Autodesk,
the LEGO Group is able to explore how the impact of 3D interactive
technology can potentially enhance the customer experience.
“With the increased preference for 3D visualization and the
proliferation of mobile devices, we are partnering with technology
leaders and innovators like Autodesk to harness powerful digital design
data to show what’s possible to our customer base,” said Olav
Gjerlufsen, director at The LEGO Group. “We’re excited to provide fans
at LEGO World Copenhagen with these interactive building instructions to
digitally view and interact with LEGO bricks to complement their
building experience.”
About Autodesk
Autodesk, Inc., is a leader in 3D
design, engineering and entertainment software. Customers across the
manufacturing, architecture, building, construction, and media and
entertainment industries -- including the last 16 Academy Award winners
for Best Visual Effects -- use Autodesk software to design, visualize
and simulate their ideas. Since its introduction of AutoCAD software in
1982, Autodesk continues to develop the broadest portfolio of
state-of-the-art software for global markets. For additional information
about Autodesk, visit www.autodesk.com.
About The LEGO Group
The LEGO Group is a privately held, family-owned company, based in
Billund, Denmark. It was founded in 1932 and today the group is one of
the world's leading manufacturers of play materials for children,
employing approximately 10,500 people globally. The LEGO Group is
committed to the development of children's creative and imaginative
abilities. LEGO products can be purchased in more than 130 countries.
For more information on The LEGO Group, visit http://www.lego.com.
Autodesk, AutoCAD, Autodesk Inventor, and Inventor are registered
trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries
and/or affiliates in the USA and/or other countries. Academy Award is a
registered trademark of the Academy of Motion Picture Arts and Sciences.
All other brand names, product names or trademarks belong to their
respective holders. Autodesk reserves the right to alter product and
services offerings, and specifications and pricing at any time without
notice, and is not responsible for typographical or graphical errors
that may appear in this document.
© 2012 Autodesk, Inc. All rights reserved.
LEGO and the LEGO logo are trademarks of The LEGO Group. ©2012 The
LEGO Group.
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Source: Autodesk, Inc.
Autodesk, Inc.
US Media Contact:
Jennifer Gentrup, 415.547.2435
jennifer.gentrup@autodesk.com
EMEA
Media Contact:
Mikael Löwenhielm, +46 31 726 0137
mikael.lowenhielm@autodesk.com