Partnership will unlock the creative “keys to the toy factory” and
inspire kids’ and fans’ unlimited imaginations
SAN FRANCISCO--(BUSINESS WIRE)--Apr. 20, 2015--
Autodesk,
Inc. (NASDAQ:ADSK) and Mattel
(NASDAQ:MAT) announced today they have signed an exclusive agreement to
power the Mattel toy line with cutting-edge 3D design and 3D printing
technology.
The joint initiative will provide a new immersive experience by
combining beloved physical toys with digital adventures. An upcoming
series of apps will empower consumers to imagine, design and customize
their own toys, and help to make the toys real through 3D printing.
“Autodesk is dedicated to providing powerful, yet easy-to-use 3D design
and 3D printing apps to unlock the creativity in everyone,” said Samir
Hanna, vice president and general manager, Consumer and 3D Printing,
Autodesk. “Partnering with an iconic brand like Mattel provides us with
an opportunity to demonstrate how Spark, our open 3D printing platform,
can help create amazing experiences that bridge the digital and physical
worlds and push the boundaries of creative play.”
The exclusive collaboration aims to bring hands-on design experiences to
support an interactive learning environment through fun apps so that
kids can also learn while they play. The digital experiences also
engender pride in accomplishment and tap directly into the maker trend
that encourages creativity, imagination and open-ended customization.
“We’re constantly inspired by the passion and creativity we see among
kids around the world,” said Doug Wadleigh, senior vice president and
global brand general manager, Toy Box, Mattel. “Technology is changing
daily and by harnessing Mattel’s expertise in play and Autodesk’s
expertise with creative apps and 3D printing, we’re able to offer a new
kind of 3D design experience, continuing the Mattel legacy of inspiring
imagination and creativity.”
The first in a series of new apps is scheduled to launch in the second
half of 2015 along with a dedicated online hub for Mattel’s 3D printing
initiatives. Additional details and information will be announced at a
later date.
About Mattel
The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in
the design, manufacture and marketing of toys and family products.
Mattel's portfolio of best-selling brands includes Barbie®, the most
popular fashion doll ever produced, Hot Wheels®, Monster High®, American
Girl®, Thomas & Friends® and Fisher-Price® brands, including Little
People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and
RoseArt®, as well as a wide array of entertainment-inspired toy lines.
In 2013, Mattel was named one of the "World's Most Ethical Companies" by
Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility
Magazine's "100 Best Corporate Citizens" list. With worldwide
headquarters in El Segundo, Calif., Mattel's companies employ nearly
30,000 people in 40 countries and territories and sell products in more
than 150 nations. At Mattel, we are Creating the Future of Play. Visit
us at http://www.mattel.com,
http://www.facebook.com/mattel
or www.twitter.com/mattel.
About Autodesk
Autodesk helps people imagine, design and create a better world.
Everyone--from design professionals, engineers and architects to digital
artists, students and hobbyists—uses Autodesk software to unlock their
creativity and solve important challenges. For more information visit autodesk.com or
follow @autodesk.
Autodesk and the Autodesk logo are registered trademarks of Autodesk,
Inc., and/or its subsidiaries and/or affiliates in the USA and/or other
countries. All other brand names, product names or trademarks belong to
their respective holders. Autodesk reserves the right to alter product
and services offerings, and specifications and pricing at any time
without notice, and is not responsible for typographical or graphical
errors that may appear in this document.
© 2015 Autodesk, Inc. All rights reserved.
Source: Autodesk, Inc.
Autodesk, Inc.
Jennifer Gentrup, 415-547-2435
jennifer.gentrup@autodesk.com
or
Mattel
Angela
Emery, 310-252-3306
angela.emery@mattel.com